Do’s And Don’t Of Radio Broadcasting.
1. DON’T get off topic. Some off-the-cuff chatter is always entertaining, but you will lose the listener’s interest if it goes on for too long. If you have guests on the show, don’t let them steal the show from you, try to steer the conversation back into familiar territory.
2. DO come prepared. It will be obvious if you wing it, and can result in uninteresting content and rambling. If you are interviewing studio guest, research them beforehand.
3. DON’T stop talking. Dead air is a no-no. While a dramatic pause can often provide your guest with an opportunity to ‘add’ an interesting fact, radio is not forgiving when there are long periods of silence. Keep your pauses to a count of 3. If you are reading incoming audience commentary, keep talking and have someone else speak while you are fishing listener emails.
4. DO be yourself. Reading from a script will sound too rehearsed. Add some personality to the show to keep it interesting and entertaining. You don’t have to be a comedian with constant snappy retorts, but keep your demeanor relaxed and personable. Smile! People want to listen to happy hosts.
5. DON’T broadcast your personal political or religious views. while you might have a guest that is a politician or minister, moderate the conversation . This way you will not alienate your audience, but will keep content relevant.
6. DO have fun! If you’re having fun, it’s likely that your audience is also having fun. Keep your content thought provoking, your guests interesting, and yourself entertaining, and remember to relax and have a good time.